vicki powers
freelance writer



Viral Video Stars

DM News

Viral videos are powerful and spread quicker than wildfire. Yet marketers often struggle as they try to determine the success of viral video campaigns. Read More »


iPods Help Burger Chain Reduce Training Time by a Third

Hospitality Technology

A regional burger chain in Tennessee trains front-line employees using 30GB video iPods. This new approach reduces training time by one-third and increased its flow of new-hire wannabes. Read More »


More Board Meetings Are Going Paperless. How About Yours?

Corporate Board Member

Roughly half of all corporate boards will be hooking into a secure portal on the Web by 2008 to make it easier for directors to access company information, including data for board meetings. AIG SunAmerica Mutual Funds offers a great example of moving to a paperless system. Read More »


Click to Order

Hospitality Technology

Online ordering offers both customers and restaurant owners added benefits including improved customer service for customers and financial gains for the owners. Jason’s Deli and Chicago’s La Gondola Italian are just two successful examples. Read More »


The Value of VARs

Mobile Enterprise

Small- to mid-sized businesses are turning to value added resellers (VARs) when they don’t have the internal technology knowledge or large IT staffs to handle specific technology issues. Read More »


Vacation for Fun and Profit


Some investors are skipping the U.S. stock market and looking abroad for higher yields, increased diversification, and lower risk. They’re scouting international investment opportunities as part of their vacation. Read More »


Stand in Line: Placing ads in portable restrooms is gaining appeal


An emerging form of outdoor advertising allows companies to purchase advertising space on the outside or inside of a portable restroom. Talk about reaching a captive audience… Read More »


Advisory firms have online options based on cost, geography, speed

Wealth Manager

High-quality broadband access is critical to the ability of small businesses to remain competitive, increase productivity, and improve customer communications. But which of the many available options should an advisory firm pick? Read More »


Business at the Speed of IM


Instant messaging is on track to be the preferred method of communication in the business world with more than 48 million business users. Understand the pros and cons of this real-time communication before you embrace it corporatewide. Read More »


Lessons Learned (after Hurricane Katrina)

Cable in the Classroom

Gulf Coast educators share technology tips for emergency preparedness after experiencing Hurricane Katrina first-hand in 2005. Prioritizing technology in the planning stages can make a huge difference in mitigating the damage of a disaster. Read More »


Candid Camera


A Dallas-based scuba shop owner uses a webcam as a clever marketing tool to close online sales and encourage customer support. Learn how ScubaToys relies on its webcam to personalize Internet shopping in the typically anonymous world of the Web. Read More »


With the Right Tools, a Phone Call Can Be as Effective as Being There in Person

Wealth Manager

Small financial planning firms rely on WebEx as a collaborative technology to conduct remote meetings with clients. This tool not only improves productivity and efficiency but also reduces the firm’s travel budget. Learn how financial planners are using this remote technology. Read More »


When it Comes to Building Awareness, Direct Can Make You a Household Name


Companies such as Wachovia bank are finding that direct can be an effective tool for building brand awareness. These firms find the personal nature of direct, and its ability to be highly targeted, make it a cost- effective tool for getting the word out. Read More »

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Advertise Creatively and Successfully

MasterCard Small Business

Houston on the Cheap

I developed this blog to uncover and share discounts, deals, and freebies on entertainment, restaurants, and family-friendly activities in the Houston area. Houston on the Cheap is part of a national network called Cities on the Cheap with nearly 40 participating locations.

Service Firms Optimistic About Weathering the Economic Cycle

Microsoft Momentum

Working Smarter with Shared Workspaces

Microsoft Momentum

SQL Server is Big Event at ServiceU

Microsoft Momentum

Case Studies


Spending the night on an offshore oil rig… watching automobiles being assembled in a manufacturing facility… touring the kitchen of one of America ’s finest restaurants…

Case studies have provided me opportunities that any journalist would relish—getting immersed in an organization through research and interviews, uncovering the nuances of each culture, and sharing the best practices of these companies with others. With more than 35 case studies under my belt, consider my experience and skills for your next assignment… I have written on a variety of industries including manufacturing, retail, government, education, financial, technology, and medical.

Sample Case Study:

Rosenbluth International’s Culture Encourages Unique Service Approach

Other case studies I’ve written…

  • Amgen
  • Bama Company
  • Bell Canada
  • Bern ’s Steakhouse
  • Brazosport (Tx.) ISD
  • Charles Schwab
  • Chevron
  • Dow Chemical
  • Eastman Kodak
  • Eddie Bauer
  • Federal Government
  • Fidelity
  • First National Bank of Chicago
  • Ford Motor Company
  • GE Medical Systems
  • GM Service Parts Operations
  • Great Plains Software
  • Gymboree
  • Hallmark Cards
  • Johnson & Johnson Medical Inc.
  • Lucent Technologies
  • Medrad
  • Owens Corning
  • Pinellas County (Fl.) ISD
  • Pool Company
  • Roberts Express
  • SAS Airline
  • Saturn
  • Solectron
  • Steelcase
  • TNT ( UK )
  • Tenneco Automotive
  • The Container Store
  • University of Phoenix
  • Varian Associates
  • Xerox

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